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Influencer Marketing with N.G. Gordon, Blogger and Creator, Dear Mishu Dad

June 19  |  11:30 AM - 1:30 PM

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Influencer Marketing is hot and brands want to know how to make it work for their products. However, without understanding the influencer perspective, it’s impossible to understand how to attain positive results from Influencer Marketing. In this workshop, discover: the only way to communicate and close a deal with influencers, how to find professional Influencers, why fame and authenticity have nothing to do with influence, what micro-influencers’ daily workload looks like, why Alexa can be an influencer, why engagement is important and why “influencer” is a horrible name.

A marketer’s marketer, ex-tennis pro and Silicon Valley tech entrepreneur, N.G. has over 15 years of B2B and B2C marketing experience. N.G. writes about influencer marketing as @DearMishuDad (dearmishudad.com) based on his experience as a brand owner and creator of the influential @DearMishu influencer account (an Advice Column written by his dog). N.G. is a frequent conference speaker and panelist, most recently seen at the Mobile Growth Summit (San Francisco), the Influential Summit (San Diego) and as a judge at the Influencer Marketing Awards (London).

This event is part of the NC IDEA 2019 Summer Series. All of the sessions will take place in the NC IDEA LABS space on the American Tobacco Campus. Sessions will also be recorded and posted online afterwards for viewing and sharing. These sessions are for entrepreneurs only, no service providers please. Pizza will be served.

Registration is required. See the entire NC IDEA 2019 Summer Series schedule and register for other programs in the series here.

NC IDEA 2019 Summer Series
NC IDEA’s 2019 Summer Series is a 9-week program series open to early stage and aspiring entrepreneurs designed to equip individuals with the tools and resources needed to build, launch and scale a successful business. Topics vary across all aspects of your business and will pull together some of the brightest minds in the region to share their expertise in their domain. There will also be time at the end for networking among like-minded peers.

Directions to NC IDEA LABS (separate from NC IDEA’s Main Office)
NC IDEA LABS, 334 Blackwell Street, Suite B001, Durham, NC 27701

For the American Tobacco Campus Map, click here.

South Parking Deck Directions
ATC’s South Parking Deck is located at 705 Willard Street, Durham, NC. Walk out of the deck and up the sidewalk in front of the old Tyler’s Tap Room toward the water tower. Once you pass the water tower, cross the pond over the bridge, and enter the doors to the right of Cuban Revolution (restaurant) and go down the flight of stairs. The NC IDEA LABS space is on your left at the bottom of the stairs.

North Parking Deck Directions
ATC’s North Parking Deck is located at 305 West Pettigrew Street, Durham, NC. Walk out of the deck past Burt’s House, down the stairs and follow the sidewalk along the building, passing the NC IDEA Traincar on your left. Cross the river on the broken sidewalk and you will see the Power Plant Building. Walk around to the front of the building and continue past it toward Cuban Revolution (restaurant). Enter the doors to the right of Cuban Revolution and go down the flight of stairs. The NC IDEA LABS space is on your left at the bottom of the stairs.


NC IDEA LABS (@ American Underground)
334 Blackwell Street, Suite B001
Durham, NC 27701 United States
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