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UX Design with Erik Johnson, Co-Founder and UX Designer, Purpose UX

July 10  |  11:30 AM - 1:30 PM

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Design is more than just colors, fonts and nice layouts – it’s about how people experience your product, from before they are even aware it exists, until they either abandon it or become a lifelong user. Learn what user experience design is and how to do it, from the initial exploratory research to polishing a product after launch.

Purpose UX is a human-centered design studio that specializes in complex, data-driven software applications. They advocate a research-based, collaborative approach to design that results in a shared understanding among all stakeholders and a delightful, intuitive final product. Clients include local startups such as ContractHound, Cur-eat and GrowPath, as well as international brands like Google, Pfizer and the Healthy Building Network.

This event is part of the NC IDEA 2019 Summer Series. All of the sessions will take place in the NC IDEA LABS space on the American Tobacco Campus. Sessions will also be recorded and posted online afterwards for viewing and sharing. These sessions are for entrepreneurs only, no service providers please. Pizza will be served.

Registration is required. See the entire NC IDEA 2019 Summer Series schedule and register for other programs in the series here.

NC IDEA 2019 Summer Series
NC IDEA’s 2019 Summer Series is a 9-week program series open to early stage and aspiring entrepreneurs designed to equip individuals with the tools and resources needed to build, launch and scale a successful business. Topics vary across all aspects of your business and will pull together some of the brightest minds in the region to share their expertise in their domain. There will also be time at the end for networking among like-minded peers.

Directions to NC IDEA LABS (separate from NC IDEA’s Main Office)
NC IDEA LABS, 334 Blackwell Street, Suite B001, Durham, NC 27701

For the American Tobacco Campus Map, click here.

South Parking Deck Directions
ATC’s South Parking Deck is located at 705 Willard Street, Durham, NC. Walk out of the deck and up the sidewalk in front of the old Tyler’s Tap Room toward the water tower. Once you pass the water tower, cross the pond over the bridge, and enter the doors to the right of Cuban Revolution (restaurant) and go down the flight of stairs. The NC IDEA LABS space is on your left at the bottom of the stairs.

North Parking Deck Directions
ATC’s North Parking Deck is located at 305 West Pettigrew Street, Durham, NC. Walk out of the deck past Burt’s House, down the stairs and follow the sidewalk along the building, passing the NC IDEA Traincar on your left. Cross the river on the broken sidewalk and you will see the Power Plant Building. Walk around to the front of the building and continue past it toward Cuban Revolution (restaurant). Enter the doors to the right of Cuban Revolution and go down the flight of stairs. The NC IDEA LABS space is on your left at the bottom of the stairs.


NC IDEA LABS (@ American Underground)
334 Blackwell Street, Suite B001
Durham, NC 27701 United States
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